Affiliate marketing is a branch of results-based digital marketing. It involves rewarding an affiliate with commission for each action reported. An action could be a click, a sale, or a sign-up by a new user or customer.

Who can be an affiliate?

Any person or company that recommends the brand or product can be affiliated. The brand pays commission on the actions generated.

To make this possible, the affiliate needs to use the affiliate links that allow the brand to detect which sales come from affiliates.

Four ways to generate sales as an affiliate

The affiliate has various options for promoting the products or brand. They can tailor their posts based on the way that they usually communicate with their audience. Here are the four actions that work best:

1. Writing articles on a website or blog: Creating specific content about the product or brand is one of the most effective options in affiliate marketing. The affiliate explains and comments on the details of the products they want to promote and adds affiliate links to accompany them. A post or article might focus on products only, or it could be about a particular theme and mention some related products.

2.Making an impact with banners: Having a banner on the most viewed pages of the website will help to make the brand with which you’re affiliated more visible and drive more sales as a result. Ideally, you should change the creative of the banner according to the season and the campaigns that the brand is running. At Kave Affiliates we update our banners with the launch of our new campaigns and/or promotions.

3.Emails to keep them in the know: Many affiliates have an extensive database they can reach, or even just a small list of contacts. Sending out an email to tell these contacts about a brand campaign or promotion with affiliate links can be a very effective option. You can also take advantage of other types of communication to mention products or the brand, with affiliate links.

4.QR codes are big: Not all affiliate programmes have this option. Kave Home affiliates does. On our platform we offer a QR code with an embedded affiliate link for you to download. Ideal for use in offline channels, such as flyers, business cards, displays, etc.

May 11, 2021, 11:08 a.m.